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Takes home 26 Cannes Lions at festival.
July 3, 2017
By: TOM BRANNA
Editor
Thanks to its novel advertising campaigns, Procter & Gamble's advertising partners bagged 26 Cannes Lions at the International Festival of Creativity. Each year, more than 15,000 attendees from over 90 countries attend the Festival. Agencies compete in a field of more than 40,000 entries covering brand-building disciplines of advertising, PR, design and communications. Only 10% of entries earn a coveted spot on the shortlist, and even fewer win an actual Lion award. By the end of ...
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